Promotion Planning: Ramp Up Profits By Slashing Errors

Merchandise promotions are typically resource-intensive and deadline-driven. With too much to do and not enough time to meticulously plan and execute, the promotion team may cut corners or make mistakes. The big risk: Their miscues and shortcuts can snowball into serious mismatches between supply and demand.

Put your promotions on a solid track to profitability with Manhattan Associates' Promotion Planning. It's the proven way for promotion managers to shorten the planning cycle, minimize risk, monitor results and react to changing circumstances.

Now you can streamline or eliminate many of the time-consuming tasks associated with planning and executing promotional events. With better control and greater productivity, you'll see fewer errors—so you can expect higher average profit margins on your promotions.

Nine Things You Shouldn't Be Doing Manually

Promotion Planning gives you end-to-end control of every step in the process:

1. Forecasting. Initializes promotional forecasts using raw historical sales, eliminating the need for pre-existing promotion history.
2. Setting up assortments. Integrates with Assortment Planning to select, plan and manage different promotional product assortments for various locations.
3. Maintaining data. Supports promotion-specific attributes and measures, including page number, display fixture, offer and price zone.
4. Fine-tuning the forecast. Uses various "what-if" simulations to test strategies.
5. Building channel-specific promotions. Tracks data based on each channel's unique criteria.
6. Gaining visibility. Consolidates plans for analysis and purchasing across channels.
7. Managing promotion information. Uses a central repository for events, products, vendors and locations.
8. Monitoring item demand. Automatically updates forecasts based on actual performance data.
9. Maintaining optimum inventory. Automatically feeds orders to Manhattan Associates' Replenishment.

Contact Information: To learn more about Manhattan Associates' supply chain solutions, simply complete the information request form, and we will contact you. For North & South America, call +1 877.596.9208 or e-mail info_americas@manh.com. For global inquiries, call +44 (0)1344 318000 or e-mail info_global@manh.com.